Marketing is all about reaching people with the right message at the right time. Big leaps in AI technology and accessibility to data already put AI in the heart of modern marketing engines, powering bots, personalization, content recommendation and more. Soon enough, AI will be able to create messages, content and ads for us, all based on data, highly optimized for specific audience segments. When that day comes, will we need human marketers? Is this the end of marketing as we know it or will they go hand in hand shaping the market together?